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How to Budget for a Website Redesign in 2024

Website Redesign

Does your company website receive few views? Is online acquisition going slowly? Then, consider redesigning your company website. 

Companies should redesign or refresh their websites to improve the user experience (UX), improve rankings, and increase traffic; however, these projects’ prices vary dramatically. Whether you simply want to update branding or completely overhaul your site, here’s what you need to know about website redesign budget.

For many consumers, online research is the first step before making a purchase. Consequently, a well-designed website is an essential asset for companies, helping them create a great first impression and build credibility.

Website Redesign vs. Relaunch

A website redesign focuses on improving an existing website, while a website relaunch describes a complete overhaul that replaces the old site.

While definitions vary, a relaunch often refers to technical and structural aspects, while a redesign refers more to visual aspects. A website relaunch involves more work than a website redesign, so you should decide beforehand whether your site needs a complete reboot or whether a visual redesign will suffice.

Factors of Website Redesign Cost

The price range for a website redesign project is wide because many factors can determine the final cost. The size of a site, the scale of the design changes, the style, and the functionality included in the design plan can all increase the cost of a project. 

Ultimately, by considering these factors, companies can prioritize certain elements, cut costs, and earn a higher return on investment (ROI) for their redesign efforts.


Web designers usually bill by the hour. Consequently, labor costs increase significantly when the size of the project increases. This means that a website with ten pages will take longer to complete than a 5-page website and will be more expensive to redesign. 


The style or look of a website can often drive up costs as well. Many companies want to build a bespoke website because it provides a unique experience that can impress visitors, improve search engine optimization (SEO), and leave a lasting impression of the company’s brand. 


More complex websites will take longer to build and be more labor-intensive, making them more expensive. Still, you get what you pay for, and website functionality is critical to a successful website redesign. Website functionality is one of the biggest reasons a company may redesign its website.

Pricing for Website Redesigns

Generally, website redesign expenses are arranged according to three price models:

  • Fixed Price: In a fixed-price model, the client and the company agree on the fixed cost of the redesign project. This model works best when the project’s needs and scope are specified and unlikely to alter materially over time.
  • Hourly Rate: The agency pays the website redesign work a predetermined hourly fee. This model works well when the project’s scope may change while it is redesigned or not apparent.
  • Value-Based: The pricing strategy known as value-based pricing considers the estimated worth of the redesign to the client’s company. The possible effect of redesign on the client’s objectives—like higher traffic, engagement, or sales—determines the price.

Helping you with the Budget!

It’s crucial to understand the potential costs involved while working on the Website Redesign Budget. Below, we outline the average costs for different levels of website redesign services:

Basic Redesign

Cost Range: $499 to $1,499

A basic redesign typically involves updating the visual appearance and layout of a website. This might include changes to colors, fonts, and basic page structure. The cost can vary based on the complexity of the design and the number of pages that need to be revamped.

Intermediate Redesign

Cost Range: $1,999 to $3,499

An intermediate redesign goes beyond basic changes and may involve more extensive modifications to the website’s functionality and user experience. This could include adding new features, improving navigation, and optimizing for mobile responsiveness. The cost will depend on the scope of the project and the level of customization required.

Complex Redesign

Cost Range: $3,999 to $5,499 or more

A complex redesign is typically undertaken for large-scale projects or websites with intricate requirements. This level of redesign may involve significant overhauls to the underlying architecture, custom development work, and integration of advanced features or third-party systems, all handled expertly by the best website development services. The cost can vary widely depending on the complexity and specific needs of the project.

Understanding the ROI of Website Redesign

Investing in a website redesign can yield significant returns for businesses by enhancing user experience, boosting engagement, and driving conversions. Here’s how:

Increased Leads and Conversions

Businesses can greatly influence lead generation and conversion rates by investing in a website redesign. A website that is easy to use, has intuitive navigation, and has strong calls-to-action (CTAs) can encourage users to take desired actions, including completing contact forms or making purchases. Landing page optimization and conversion process streamlining also increase the probability of converting visitors into leads or customers. Ultimately, this strategic approach to website design contributes to business growth by enhancing user experience and producing measurable outcomes.

Enhanced Brand Perception

A visually appealing and professional website is pivotal in shaping brand perception. It establishes trust and credibility with visitors while also attracting and retaining customers by authentically reflecting the brand’s values. This fosters long-term brand loyalty and enhances overall brand perception.

Improved Search Engine Visibility

Improving search engine visibility is essential for internet success. Search engines prefer websites with mobile responsiveness, quick loading speeds, and user-friendly interfaces. By optimizing these elements in a redesign, companies can raise their search engine ranking. This increases the likelihood of conversions and organic traffic, propelling overall performance.


Redesigning your website involves more than just changing its appearance and feel. It all comes down to enhancing user experience, increasing engagement, and producing measurable outcomes for your company. Hence, making informed decisions to manage your budget and accomplish your objectives properly requires an awareness of the variables driving website redesign costs and possible returns on investment. In the competitive landscape, a well-designed website may boost your brand’s recognition and drive growth.

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